|  BUSINESS CHALLENGE
Strategic Planning is an often misquoted concept in today’s business environment. What many organisations perceive to be a Strategic Plan can be little more than a tactical Business Plan? Companies that don’t have a genuine Strategic Planning process may not achieve their potential in their current markets; and those that they could be operating in.
Other elements to consider in strategy development and execution are:
- Focusing on sustainable position in your current market and in the future growth markets that you choose to be a part of
- Expanding your horizons so you look for new markets and product/service offerings that you offer which may be domestic and international
- Having a good planning and execution process that enables you to convert your “Strategic Ideas” into real growth for your company
- Making your strategy understood and having the ability to summarise your Strategic Plan and Goals into a manageable sized document
 TARGET AUDIENCE
Strategy is not only the domain of the CEO or Management Team; it should be viewed as a cross functional process whereby anybody who has a senior position or major influence on the outcome of the company’s performance in the future will benefit. This New Zealand developed programme is specifically for SME’s including senior executives, marketing executives, sales people, finance and operational people within the organisation.
 LEARNING OUTCOMES
After successful completion of this programme, it is expected you will be able to:
- Understand the generic Strategies and how your company can align to one of these
- Redefine the Strategies for your business based on the priority market segments identified
- Understand the competencies required in your organisation to meet your strategic goals
- Learn methods to gain these strategic competencies including analysis of Acquisitions, Joint Ventures and Strategic Alliances
- Learn the different methods to summarise your Strategic Plan into a “Strategy Map” to make it more explicit
- Understand how to measure your Strategic Plan so that success can be monitored to further define the Strategy into the future
 PROGRAMME STRUCTURE
This training programme is workshop based and will take you through “THE STRATEGY WHEEL®” Ten Stages. The process provides the tools for you to think through each stage and allow each participant to work in groups to practice the system using a wide array of templates. By the end of the programme each participant will thoroughly understand the Strategy Wheel® process, as well as developed their own Strategic Plan for their business. You will have thoroughly analysed the market, possibly selected a new market to enter and developed in-depth strategies to meet that new market.
Learn tools for the communication and operation of a Strategic Plan
Identify the priority market segments for your business and the customer service attributes of those segments
Understand the strength (or lack of) your current Strategic Plan
Prices include up to four participants, with price negotiation for more. Please add additional participant names to the comments area.
 IN-COMPANY OPTION
NZIM will partner with you to deliver a customised programme for your organisation. NZIM partner with some of New Zealand’s leading organisations, to deliver high quality learning programmes, designed to meet specific organisational needs.
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